Experience the Best of Times Square
Times Square is pure New York: blazing billboards, Broadway theaters, and nonstop energy from morning to midnight. This world-famous crossroads brings together neon lights, flagship stores, and the thrill of live performance. From its historic theaters to its iconic ball drop on New Year’s Eve, Times Square remains the city’s most famous stage—and staying at our Times Square hotel puts you right in the center of it all.
Step outside Kimpton Theta and you’re swept immediately into the pulse of Midtown—no longer just observing Times Square from your luxurious accommodations, but moving in sync with it. Here, the city unfolds at your feet: slip past historic theaters, wander through the side streets of Hell’s Kitchen in search of local favorites, or take a leisurely walk to cultural landmarks. From our vantage point, New York feels effortlessly within reach—its rhythm inviting, navigable, and endlessly energizing. To make the most of your stay, explore our curated itineraries that guide you through the best of the neighborhood and beyond.
Must See Times Square Attractions
Catch a legendary Broadway show like Hamilton at the Richard Rodgers Theatre or Wicked at the Gershwin, or line up at the TKTS Times Square discount booth under the Red Steps for same-day deals. As the proud official hotel sponsor of Buena Vista Social Club, Kimpton Theta New York connects you directly to the city’s cultural spotlight.
Dine at Joe Allen, slurp steaming ramen at Ippudo, or explore Restaurant Row —long a favorite for Broadway dining. Beyond the marquees, head west into Hell’s Kitchen for indie restaurants, cocktail bars, and hidden gems locals love.
Later, browse flagship favorites like M&M’s World, Hershey’s Chocolate World, or the Disney Store along Seventh Avenue. Stretch your legs in nearby Bryant Park, where seasonal markets, movie nights, and a winter ice rink bring Midtown to life.
